Exhibition Design


NOX/Lars Spuybroek, the Rotterdam-based architecture firm known for their smart design and architectural experiments, is invited to undertake the challenge of redefining the notion of a media art exhibition. By introducing a metaphor of magnetic fields with undulating hills and lakes, NOX sabotages the conventional paradigm of black boxes typical of media art installations and creates a sensorial and visceral panoramic immersive experience for the artworks. Audience are encouraged to physically meander among and between the “hills and lakes,” climbing up and down to explore the multi-dimensional media impact. Another otherworldly lyrical structure by NOX will be erected in the front of the museum entrance, to house a pneumatic sound installation by the Dutch artist Edwin Heide.