Beijing Olympic Cultural Program


A Beijing Olympics Cultural Project, an International New Media Art Exhibition
National Art Museum of China (NAMOC)

No. 1 Wusi Street Dongcheng District

Beijing 100010 P.R.China
Jun 10, 2008 - July 3, 2008

During the 2008 Beijing Olympic Games, the National Art Museum of China will present “SYNTHETIC TIMES – Media Art China 2008” in its current location at the center of Beijing. NAMOC is the only national art museum in China that is dedicated to research, presentation and promotion of modern and contemporary arts. “SYNTHETIC TIMES – Media Art China 2008”, scheduled from June 10th to July 3rd, will be one of the most important cultural events leading up to the Olympic Games in Beijing.

The exhibition will occupy approximately 4500 square meters (48000 square feet) of the museum gallery space and an additional outdoor area of ca. 2000 square meters (22000 square feet). The internationally recognized Dutch architecture firm NOX/Lars Spuybroek will architecturally transform the entire first floor of the museum in response to the nature of the works on display. A full-color catalogue will be co-published by NAMOC and the MIT Press with international distribution. An online forum dedicated to the discourse of the respective exhibition themes and beyond will be created prior to the opening of the event. A pre-Exhibition symposium was held in New York City in collaboration with The Museum of Modern Art, Parsons the New School for Design and EYEBEAM in April 2008. Several satellite exhibition venues have been planed within the greater Beijing art community. In addition, a number of special evening events during the opening days of the Exhibition are conceived to celebrate the diversity of digital arts.

To complement the theme exhibitions, The Museum of Modern Art will contribute a special screening program consisting of seminal video art works. Ars Electronica willp present the award winning Animation Festival while European Media Art Festival will bring in an edition of International Emerging Video Art. The Exhibition is envisaged as a landmark event in the history of contemporary Chinese art, dedicated to embracing the most innovative artistic production and theorization to date, and aspiring to foster and advance new modes of thinking and novel ways of artistic engagement, reflecting and critiquing an increasingly technologically immersed society and global cultural landscape.

“Synthetic Times – Media Art China 2008” is made possible by the generous support of the Ministry of Culture of China, international arts foundations, arts councils and embassies of the participating countries.